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WORLDWIDE BOOK OF RECORDS (“WBR” or “us” or “we” or “our”) respects the privacy of individuals and is committed to providing and maintaining a safe, secure and transparent environment to protect the personal data you supply to us. This Privacy Policy relates to our use of any personal data we collect from you via the following means:

  •, related sub-domains, counterpart sites in other languages and any other WBR website that links to this Privacy Policy (the/ this “Site”);

  • digital applications made available through third party platforms (the “Apps”);

  • telephone and written correspondence including email, text and letters; and

  • directly from you in person, for example at a WBR event, challenge fair or third party event in which WBR participates (the “Events”).

(the Site, the Apps and the Events are collectively known as the “WBR Products & Services”).

This Privacy Policy explains the following with respect to your personal data:

  • what information WBR may collect about you;

  • how WBR might use that information;

  • when WBR may use those details to contact you;

  • whether WBR will share that information with anyone else; and

  • your legal rights.

Should you sign up for a user account on this Site, apply to attempt an official WBR record attempt or enter a competition or quiz organised by WBR, in addition to this Privacy Policy, additional policies may also apply. These will be explained to you prior to your registration for, or entry to, those events.

                                                    KNOW ABOUT WBR                                                

 WBRs mission is to be the ultimate global authority on record breaking achievement. That means we research, measure, document and authorise the world’s superlatives, from which we create world class products that entertain, inform and inspire people through our unique window on the world. 

WBR’s purpose is to inspire people - individuals, families, schools, teams, groups, companies and communities – of any age, in any city or country. We don’t define or recognise success in a conventional or limited way and so draw upon the entire range of superlatives to help people realise their potential and to re-examine the world.

                                          THE INFORMATION WBR REQUIRES                                 

WORLDWIDE BOOK OF RECORDS maintains a large database of record related information, including which individuals or groups hold those records and their personal details such as Name, Address, Email, Telephone Number, Age, Gender and Occupation (the “WORLDWIDE BOOK OF RECORDS’ Database”). When you participate in, access, sign up to, or buy products from, any of the WORLDWIDE BOOK OF RECORDS’ Products & Services we may receive personal data from you such as those detailed above.

In providing the WORLDWIDE BOOK OF RECORDS’ Products and Services to you, WORLDWIDE BOOK OF RECORDS makes use of cookies. Cookies are small pieces of information that are stored by your browser on your device’s hard drive. For more information on cookies, please see our Cookie Policy. We will not require anyone to disclose more personal data than we deem reasonably necessary to participate in the activity, fulfill your request or achieve our legitimate business objectives. However, if personal data is requested for participation in an activity, you cannot participate without disclosing such personal data.

WORLDWIDE BOOK OF RECORDS will not ask you to disclose sensitive personal data (such as religious or political beliefs or your medical history). However, in the event that you have voluntarily sent us such information (for example, to support a record attempt application), we will contact you in order to clarify the terms of its use.

                                  PARTICIPANTS UNDER 18 YEARS OF AGE                            
We encourage parents/ guardians to become involved in their children’s online experience. Please discuss this Privacy Policy with your child so they better understand how to use the WORLDWIDE BOOK OF RECORDS’ Products & Services and the kind of information we may ask of them.

Certain of the WORLDWIDE BOOK OF RECORDS’ Products & Services may request personal data from the user. Where the user is under 18, the child will be prompted to provide contact details of their parent or legal guardian and will also be prompted to ask their parent or guardian to consent to the provision of personal data by the child. Where you do not wish your child to provide personal data, please do not provide your consent.

     With under-18s, our collection of personal data is limited to the following areas:

  • Submitting a record attempt application: A child can submit a claim for a record attempt to us by creating a personal account. As part of this process, an email address for verifying the account and the name and date of birth of the user will need to be provided. However, the child will be asked to have a parent or guardian to get in touch with us by email. Where consent is subsequently received, personal data collected as part of this process will be used in accordance with the terms of a separate agreement that we require all applicants to enter into;


  • Email updates:
    A child can sign up to receive updates from us. For this they will need to create a personal account as detailed in the above section. Where they are under 18, the user will then be asked to have a parent or guardian to get in touch with us by email. A parent will then be asked to provide their consent to their child signing up. At any time, the parent or child can unsubscribe. In relation to your email address, we only store this for the purposes of contacting you about your child’s wish to sign up for email updates;

  • Competitions:
    We provide competitions through the WORLDWIDE BOOK OF RECORDS Products & Services from time to time. The terms of each competition will govern whether or not under-18s may enter. Where an under-13 may enter the competition, we will ask for an email address. We will also require an email address of the child's parent or legal guardian to be provided as well. A child's email address will only be collected by us to administer the competition and will be immediately deleted after the winning name has been chosen or the winning person has collected his/ her prize; and

  • Quizzes:
    From time to time through the WORLDWIDE BOOK OF RECORDS Products & Services we may feature quizzes for a child to compete in, and we may publish the child's scores on our global quiz scoreboard together with the child’s name and their country of domicile.

  •                                         THIRD PARTY ADVERTISEMENTS                                    

    We may include on the WORLDWIDE BOOK OF RECORDS’ Products & Services advertisements from third parties, or for websites operated by third parties, that are not sponsors of and are not affiliated with this Site. As such, we are not responsible for the content, polices or practices of the websites operated by these third parties. In addition, these advertisements and/ or links do not constitute sponsorship, endorsement or approval by us of the content, policies or practices of these websites.

    These third parties may use information (not including your name, address, email address or telephone number) about your visits to this Site and other WORLDWIDE BOOK OF RECORDS Products & Services in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please see details in our Cookie Policy.

    In relation to children’s use of the WORLDWIDE BOOK OF RECORDS Products & Services, we do not permit interest-based advertising on elements of a product or service specifically directed to children under 18 or where we have actual knowledge that a child is under 18.

    WORLDWIDE BOOK OF RECORDS will use your personal data for the following purposes:

  • to ensure that the WORLDWIDE BOOK OF RECORDS Database is accurate and kept up to date;

  • to personalize and enhance the WORLDWIDE BOOK OF RECORDS Products & Services and your user-experience of them;

  • for internal marketing and demographic studies;

  • to comply with applicable laws or requests by law enforcement agencies; and

  • to protect the rights, property or safety of the IB RECORDS’ Products & Services and those that use them.

  • The WORLDWIDE BOOK OF RECORDS Database acts as a unique repository of the world’s superlative facts and feats. Due to the archiving nature of IB RECORDS’ activities, we may store your personal data for a significant period of time. This ensures that, for example, in the event of a broken record, we are able to draw on the knowledge kept in the WORLDWIDE BOOK OF RECORDS Database to inform our audiences of the most current record-holder.

                                             WHEN WILL WBR CONTACT?                                          

    WORLDWIDE BOOK OF RECORDS may contact you:

    • as part of your record attempt application, including any evidence you have submitted to us;

    • for “service administration purposes” – for example, to provide you with notifications on service updates, changes to this Privacy Policy, our Terms & Conditions, or a matter relating to an account you have created or material you have uploaded to the Site;

    • for marketing purposes, where you have provided us with your consent;

    • for non-marketing purposes, such as to gather feedback or as part of our customer service to you;

    • in relation to any service or activity that you may have signed up to, including any competitions and/ or quizzes which you may have entered;

    • in relation to any correspondence we receive from you, including comments about the WORLDWIDE BOOK OF RECORDS Products & Services; and

    • to invite you to participate in surveys about WORLDWIDE BOOK OF RECORDS.

    If you have previously consented to receive marketing emails from WORLDWIDE BOOK OF RECORDS and no longer wish to receive such emails, you can do so by clicking on the designated unsubscribe link at the foot of the email.

                                       CONTACTING WBR ABOUT THIS PRIVACY POLICY                          

    You are welcome to contact us at MAIL should you have any questions or comments. Should you not be satisfied with our response? If you become aware of any reason that your child has provided personal data to us which is inconsistent with this Privacy Policy please contact us and we will take appropriate action. You may also contact us at any time to enquire.


    By using the WORLDWIDE BOOK OF RECORDS. Products & Services, you are agreeing to this Privacy Policy. If you do not agree with this Privacy Policy, or any of its terms, you are not authorized to WORLDWIDE BOOK OF RECORDS. Products & Services. From time to time, and at any time, this Privacy Policy may be revised or changed. We will notify you of a material change by placing a notice on this Site. All users of the WORLDWIDE BOOK OF RECORDS Products & Services should review this Privacy Policy periodically to be up to date on our most current privacy policies and practices.

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